Our Story

Humble Abode didn’t start as a fragrance brand.

In 2021, it began as a curated home décor boutique called The Offbeat Co. But even then, the throughline wasn’t retail — it was creating. I’ve always felt pulled toward making something tactile, thoughtful, and beautiful with my own hands.

After a couple of years in home décor, I started experimenting with room sprays — a product I didn’t see much of, but one that felt quietly powerful. Scent could shift a room instantly. Change a mood. Tell a story.

That experiment was the start of something big.

In Spring 2024, I launched our first home fragrance collection — room sprays and reed diffusers in three original scents: Sunroom, Garden, and Bungalow — at my local farmers market. The response was immediate, and encouraging. Women would lean in, inhale, and light up. I knew I was onto something.

Later that summer, I added car diffusers, which quickly became our best sellers. In Spring 2025, I expanded into personal fragrance — bringing scent from home into body.

But along the way, I kept hearing the same thing: “I used to love perfume… but I stopped wearing it.” That stuck with me.

I believe fragrance should feel joyful — not complicated. And fundamentally, I have to be able to fully stand behind what I’m selling. So, from the beginning, making sure that the fragrances I formulated were not harmful was a non-negotiable.

That’s what better fragrance means to me: not full of chemical shortcuts. Not harmful to the body’s systems. Not fear-based.

Every Humble Abode scent is free from parabens, phthalates, mutagens, and unnecessary fillers — made with ethically sourced ingredients and smarter chemistry. Because loving fragrance again shouldn’t require compromise.

And here’s the part that matters just as much: Safety isn’t the personality. Scent is.

Too often, “clean” fragrance feels predictable or serious. I wanted nuance and vibrancy. Fragrance that makes you pause and go back for a second inhale.

From airy florals and crisp herbs to warm woods and grounded resins, each blend is designed to feel alive — soft enough not to overwhelm, complex enough to surprise you.

This is better fragrance. Made thoughtfully, and meant to be loved again. I hope you enjoy.

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Julie DeYoung

Founder, Humble Abode